From a brand brief to every speaker, phone line and post.
House Track is three things working together: a catalog pipeline that writes music for one brand, a player that programs it by zone and daypart, and a license with a paper trail behind every track.
The catalog pipeline
Mostly automated. Humans sample-check what the machines can't judge.
How sliders become music.
The Studio reads your brand brief and derives a musical DNA. Move the sliders and watch the rules respond. Press preview to hear it.
Derived DNA preset
Rules in the prototype: warmth picks the mode (Lydian and Major for warm, Dorian and Minor for cool, with your palette's color temperature nudging it 20%); energy sets tempo, drum density and bass rhythm; organic-to-electronic swaps timbres and swing; lush sets reverb and chord extensions. The brand name seeds the key, progression and the sonic logo, so the same brief always returns the same sound.
Zones and dayparts
One catalog, programmed differently in each room and at each hour.
Illustration of the zone map in the Studio.
In the Studio you drag these blocks and press "simulate the day" to hear the music morph.
The paper trail is part of what you buy.
Provenance ledger
Each track carries its engine and model version, model terms reference, generation parameters, screening reports and license ID.
Whole-premises inventory
Every place music plays, which sources House Track covers and which still need a license. Dropping any blanket stays the customer's and counsel's decision.
Quarterly re-attestation
An automated survey. If a location doesn't re-attest, its whole-premises status lapses on paper.
PRO-response packet
Template, one-click provenance export and a counsel letter, so a PRO letter becomes a 30-minute task.
Sample ledger record
Illustrative sampleField names show the intended structure. Values are generated from the brand on the left of this page's DNA tool; no real engine, carrier or license is referenced.
Honest positioning
The engine is not the moat. Distribution to US franchise systems, the HQ license and the provenance ledger have to be earned.
| Alternative | What it is | Price signal | Where House Track loses |
|---|---|---|---|
| Rightsify BGM | AI-composed background music with commercial and performance licensing | $99/year per location (source) | Buyers who only want the cheapest legal background music |
| Pandora CloudCover | PRO-inclusive streaming | From $16.95/location/month (source) | Price-led small operators |
| Soundtrack | Licensed mainstream catalog with US PRO deals | ~$29–49 per zone/month (third-party estimate) | Buyers who want recognizable hits |
| Mood Media | Enterprise in-store music, messaging and scent | Custom | Enterprise RFPs that need a large footprint |
| FitRadio / Pure Energy | Branded and curated fitness class music | Custom | Large fitness franchisors' class music: out of scope; treated as partners |
| Tonada | Brand-owned AI music for physical spaces; $3M pre-seed (source) | Undisclosed | Same thesis; Europe and Asia first |