Sold to the brand first. Then to each location.
The unit of sale is the brand, not the speaker. These are the plan's list prices; nothing has been sold at them yet, and willingness to pay is an untested assumption.
HQ Brand License
- Brand catalog and DNA preset
- Social and ad license for the franchisor and every franchisee account
- Sonic logo for ads and on-hold
- Provenance certificate per asset
- Indemnity capped at 12 months of fees
- Franchise-specific self-serve signup link
Franchise Location
- Streams the system's catalog in store
- Zones, dayparts, on-hold
- Card on file, auto-provisioned
- 6% rebate to the franchisor's brand fund
Brand
- Custom catalog, zones, on-hold
- Social and ad license for your own accounts
- Capped indemnity
- Volume discount (modeled at 10%)
Core
- Shared pre-screened library
- Web player, chat support
- No social or ad rights
- No onboarding call, no hardware
Signature Sound
- Discovery workshop, 2 revision rounds
- Sonic logo arranged and mixed by a producer
- DNA preset and property catalog
- Excluded from the plan's exit value
Plan configurator
Pick who you are and size it. The quote updates as you type.
Quote
List pricesPer-location price vs. published price signals
Monthly, per location. House Track does not compete on price; the comparison is here so you don't have to look it up.
Sources: Rightsify ($99/yr), CloudCover (from $16.95/mo), guideflow (Soundtrack, third-party estimate). Competitor plans differ in rights included: none of these include a franchise-wide social and ad license.
Pricing notes
Why is Core more expensive than Rightsify?
It is, by about 3.5x. Core is a land tier for brands that later buy Brand or HQ, not a play for price shoppers. The plan says so plainly and does not count on winning them.
How does the HQ license scale with unit count?
The plan sets a $1,500–6,000 range and models $2,200 for a system of about 120 units. The configurator interpolates linearly inside that range for illustration; an actual quote would be negotiated.
What does a franchisor's brand fund receive?
A 6% rebate on franchise-location revenue. Approved-vendor programs commonly charge 5–10% (a red-team estimate; we found no published benchmark).
Is there hardware to buy?
Not in year one. From year two one certified off-the-shelf device is sold by AV integrators, who keep the hardware margin.