Your brand has a sound. Now you own it.
House Track writes one music catalog for your brand, then plays it in every location, on the phone line and under every franchisee's post. One agreement. Documented provenance. A capped indemnity.
Concept-stage venture. No customers yet; every number on this site is a labeled projection.
Hear a brand in ten seconds
Live in your browserSynthesized from scratch with the Web Audio API: no samples, no third-party generator. A sales demo of the idea, not the production engine.
The music problem sits at headquarters, not in the store.
A franchise brand can be liable for hundreds of franchisee accounts posting video over songs the brand never licensed. Meanwhile, every location pays for background music that sounds like its competitors'.
Social video is a litigation pattern
Labels won liability rulings against Bang Energy over TikTok posts; Sony sued Marriott over posts that included franchised hotels; Warner and Sony sued DSW in 2025.
Most in-store music isn't licensed for it
A November 2026 survey by Soundtrack found 79% of US businesses that play music use consumer streaming licensed only for personal use. It comes from a vendor with an interest in the answer.
Everyone sounds the same
Brands specify fonts, colors and scent, then play the same licensed playlists as the shop next door. Their sound is rented, and it can't follow them into ads.
Positioning claim; untested with buyers.
One owned catalog. Licensed everywhere your brand makes a sound.
House Track generates a catalog from your brand's identity with a licensed engine, screens it, has humans sample-check it, and streams it by zone and daypart. The same license covers in-store play, on-hold, social video and ads.
- HQ Brand License covers the franchisor and every franchisee account under one signature.
- Provenance per track: engine, model terms, generation parameters, screening results, license ID.
- Capped indemnity: 12 months of fees, offered only once IP-defense insurance is bound.
- No new hardware in year one: web player, casting or your existing system.
Brief to every speaker in four steps.
Brief your brand
Name, palette, and a handful of sliders: warm or cool, calm or energetic, organic or electronic. The Studio turns them into a key, a mode, a tempo range and an instrument set.
Approve the DNA preset
You hear a living brand track and a three-note sonic logo. One approval round, then the exclusive core set (about 150 tracks) is generated, screened and sample-checked.
Program zones and dayparts
Lobby, floor, class or treatment room, restrooms and on-hold each get a mood and level. The energy rises for the lunch rush and settles for close.
Stream, post and prove it
Every location streams the catalog. Social and ad assets download with a license certificate. A provenance export answers counsel and insurers in minutes.
Try it on your brand
The Studio prototype runs the whole loop in your browser: brand sound, daypart planner, zone map, an honest savings check and an exportable brand sound kit.
Priced per brand, then per location.
List prices from the plan. Nothing has been sold at these prices yet.
HQ Brand License
- Brand catalog + sonic logo
- Social and ad license for every franchisee account
- Capped indemnity
Brand
- Custom catalog, zones, on-hold
- Social and ad license for your accounts
Franchise Location
- Streams your system's catalog
- Self-serve signup, card on file
Straight answers.
Will House Track save me money on performing-rights licenses?
Sometimes, and we don't lead with it. Savings are possible only if House Track is the only music source on the premises. Any live act, DJ, TV, radio or other repertoire keeps your blanket licenses in place, and casinos always keep them. The savings check in the Studio shows $0 in those cases, and the final decision belongs to you and your counsel. The calculator is not used with customers until current rate cards from ASCAP, BMI, SESAC and GMR are on file.
Who owns the music?
Your brand licenses an exclusive core set made for it, plus rotation from shared, pre-screened pools. Copyright protection for purely AI-generated output is limited under current US Copyright Office guidance, so the value you buy is access, curation, delivery, the license and the indemnity. Signature Sound assets get human arrangement.
What engine generates the music?
Launch depends on a day-0 gate: an engine with documented commercial and public-performance rights, a one-page provenance memo, and a measured cost and capacity. Consumer-account generation is not allowed anywhere in the pipeline. The Studio demo on this site uses a small synthesizer written for the browser, not the production engine.
Do I need new hardware?
No. Year one runs on a web player, casting, or the system you already have. From year two, one certified off-the-shelf device is available through AV integrators, who handle installation and first-line support.
Will members and instructors accept generated music in classes?
Unknown, so it gets tested first: a blind test with instructors and members runs in the first two weeks. Class music stays with whatever instructors use today unless that test says otherwise. House Track supplies the floor, lobby, on-hold and social.
Is anyone using this today?
No. House Track is a concept-stage venture with no customers, revenue, partners, pilots or letters of intent. The plan, model and returns are projections with their assumptions shown.
Hear what your brand sounds like.
Two minutes in the Studio gives you a brand track, a sonic logo, a day plan and a kit you can send to your team.